5 Reasons Why You Need to Have a Logo
NOOOO!
Why I’m saying a big no at the beginning? Can you guess?
It’s because a random meaningless logo is not the thing that you must be needed. The article is about why you need to have a professional logo, not just a random one.
There are many brands in this competitive world. The audience can easily recognize you after seeing the logo as it is set in their brain visually. A good logo is an effective way to convey the message of professionalism & trustworthiness.
In this article, we will focus on the 5 importance of having a professional logo:
1) First Impression
We live in a competitive world where a lot of entrepreneurs serve their targeted audience. So, here impression comes with wow-factor.
A well-designed logo sets the first impression to the viewer. It states that you undoubtedly own your particular niche which also represents that you are the better option than any other competitor in a particular market. A professional logo can help you get ahead.
How can you understand that your logo is perfect? The answer is, if the logo perfectly aligns with your brand strategies then it would be the perfect one. Your logo is the only thing that stands out your brand from the crowd.
2) Seize Attention
We live in a chromatic world. You have a little chance to get your viewers’ attention. Studies have shown that most people take less than three seconds to form their first impression which also allows themselves to give attention to the subject.
To get viewers’ attention, you need to have a logo that is relevant to your startup. It needs to be well-colored as the color also have different meaning. For example, Orange associate with happiness and energy, Red associate with passion and love. So, you need a color which aligns with your expectation.
3) Explain Benefits
In this world, there are many types of logos. You need a logo that delivers the key benefits of your brand. A logo completely depends on what you are providing or offering.
For example, you can see the logo of Amazon. There is a smiley mark from the first letter to the fourth letter which is A & Z. It indicates that you’ll get A to Z from amazon that also makes you happy.
Here I’m providing another example of Apple. If kids see on the icon of the Apple logo, he/she can also guess the name easily. The icon is based on its name.
So, a good logo reflects who you are, it should illustrate the types of your business and distinguish you from the crowd.
4) Brand Loyalty
Everything of your brand bloom from your logo. The logo must continue its existence in everything of your company as part of an overarching theme. The color scheme, font, style, pattern need to be repeated in all of your brand activities. It helps to set the tone for your whole branding.
So, it’s an important thing that needs to nurture. An amazing logo goes a long way toward building the loyalty of a customer.
5) Build Trust
Presenting a professional logo makes you look like a specialist or expert. It helps you to build reliability and trust with your customers. If you know your goal and move towards them, your customer will surely trust you more.
If you consistently work with the brand strategy which I said in the previous point, that will make your business more credible.
Now, you can understand how important a professional logo is. It is able to turn your hard work, perseverance, sweat, tears into real thing. You will not get your required response if you have a very bad logo because your customer will not trust you after seeing your logo. So, it’s high time to help your business to get the perfect logo it deserves.